Granting women the power to conceal and correct imperfect complexions has always been the mission of Pauline Youngblood, founder and president of Youngblood Mineral Cosmetics. Pauline draws inspiration from nature as well as her own practical experience as a paramedical aesthetician to dermatologists and plastic surgeons.
During her career as a medical aesthetician, Pauline was in daily contact with patients who had severely traumatised skin from harsh laser treatments, acne, rosacea and cosmetic surgeries. Such patients often take up to six months before their skin returns to normal, and Pauline simply was not satisfied with the makeup options available.
Pauline began working with chemists to develop a suitable option — a product that would cover raw, inflamed or discolored skin, while allowing it to breathe and heal. This led to her initial work with natural mineral cosmetics.
"The concept of mineral makeup was great, but the quality was missing," Pauline says. "The colours weren't realistic; they were too pink or orange, and they looked artificial."
She began formulating her first loose mineral foundation, which provided excellent coverage and a natural appearance without clogging the skin. Pauline's patients experienced such dramatic success with her new formula that they continued using it long after their skin had healed. Before long, patients and friends convinced her to make this natural mineral foundation commercially available, and in 1996 Pauline founded Youngblood Mineral Cosmetics.
More than 15 years later, Pauline's Natural Mineral Foundation is the flagship product, and Youngblood Mineral Cosmetics is now a complete line, offering dozens of products in a comprehensive palette of shades with realistic skin tones and beautiful, natural finishes. Youngblood continues to create top-quality products that are innovative in both formulation and packaging.
Pauline's compassion led her to develop her first products in a medical setting. Today, her company carries on her original values: a passion for providing the healthiest, highest quality products, while empowering women to look and feel their best.
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